People around the globe watch over a billion hours of YouTube videos per day. The most popular YouTube creators earn $54 million per year. YouTube is the second most popular social media platform in the world.
You can monetise your account for monthly revenue if you have a popular YouTube channel with 100k subs or more. However, the money doesn’t have to stop when you stop creating video content. Many people buy YouTube channels to profit from existing video content. Read on to learn how to prepare your YouTube videos to sell.
Can You Buy and Sell YouTube Accounts?
Yes, just like any other business model or digital asset, you can buy and sell YouTube accounts. It’s legal to sell or buy an account, and people have been doing it for years. Before buying or selling an account, you might want to consider a few things.
Does the account have a face associated with it (will it lose its value when you change ownership)?
Is it a brand account?
How old is the channel?
How is the channel monetised?
What type of content does the channel create?
How many subscribers do you have?
Why Should You Sell a YouTube channel?
If you have a monetised YouTube with thousands of subscribers, you might wonder why you would ever give that up. However, there are plenty of reasons you might wish to transfer your YouTube account to a new owner.
Personal reasons: Whether you’ve experienced a significant life change or outgrown your YouTube account, you may wish to sell for personal reasons. After all, video content creation requires a lot of time and effort to maintain.
Future opportunities: If you’ve expanded your digital entrepreneurship to other corners of the internet, you may wish to sell and devote resources to future business opportunities.
The Advantages of Owning a YouTube Account
There are plenty of reasons someone may wish to buy your YouTube account. Making money on YouTube is a lucrative side hustle; many business entrepreneurs may want to buy an account with active subscribers rather than start from scratch.
Here are the advantages of buying and owning a successful YouTube account:
Revenue: Whether it’s your full-time business or a side hustle, YouTube channels offer an additional source of income.
Creativity: From live streaming to curated videos, YouTube offers an excellent platform for creativity.
Traffic: If you own other businesses, the YouTube algorithm might help promote your online presence and improve rankings on search engines’ search results.
Growth: Digital video content grew 10% worldwide in the first quarter of 2022 and will continue to expand.
How much can I sell my channel for?
The value of your YouTube channel depends on several factors, from your niche market to your subscriber count. Consider these factors:
How much is your monthly revenue? Use the last three and twelve months to estimate your average monthly income from YouTube.
What is your growth rate? Calculate growth in the previous three and twelve months to account for seasonal rises or drops.
How do you monetise your channel? Your monetisation method will impact how much revenue the new account owner can generate. Typically, an account with YouTube Ad, an Adsense account, or an affiliate program marketing will sell more quickly.
How old is the channel? With more evidence of consistent growth, you could increase the value of your channel.
What type of content do you create? Evergreen content is more consistent and reliable than topical content.
Is it Illegal to Sell a YouTube Channel?
No, selling your channel is perfectly legal and done by many worldwide creators. YouTube’s terms of service do not forbid buying or selling an account. Before trading, consider whether it is your best option. Then, prepare your account to maximise revenue.
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